Trumper’s has over 100 years of shaving experience and it’s all there in this pot of classic glycerine-based soft cream. Use a shaving brush in the palm of your hand to generate a rich lather that gives a smooth, comfortable shave. There are nine GFT fragrances but the coconut scent is a real winner – plus it’s ideal for dry skin. £17, buy on trumpers.com
Left to right: Malin+Goetz Vitamin E Shaving Cream, Murad Cleansing Shave, Shiseido Shaving Cream
Even though it feels thin when you apply it, this is an excellent hydrating shaving cream with vitamin E and amino acids that effectively prepare all skin types for a smooth, non-irritating shave. Because it’s light, it won’t clog your razor and it rinses clean without residue. The cream feels soothing and cooling on your skin, thanks to a combination of chamomile, allantoin and menthol, while the vitamin E – along with squalane, shea butter, glycerin and sodium PCA – keeps your face moisturised. £18, buy on malinandgoetz.co.uk
Ideal for anyone who’s left with red, bumpy skin after shaving or suffers with shaving irritation in general. Its patented antioxidant-rich formula is both cleansing and exfoliating for an enhanced razor glide, while Murad’s beard-softening complex makes the whole process smoother. Your skin should be nourished, hydrated and nick-free afterwards. £25, buy on johnlewis.com
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From the Tokyo-based company that’s been looking after Japanese complexions since 1872 comes a rich cream that adheres closely to the skin and softens your beard hairs from their roots – the perfect preparation for an easier, gentler shave, no matter how long you let your face fuzz grow. It helps prevent razor burn and rinses off easily too. £22, buy on houseoffraser.co.uk
Chris Beastall is the co-founder of Niven & Joshua and editor of Ape To Gentleman
